The Problem:
DigitalŪmin is a new data and AI company. Their first product protects patient records for hospitals and health systems. They had a name and a big idea, but no brand. And in healthcare, trust comes before everything: investors and hospitals need to believe your data is safe before they read a word.

The Solution:
My job was to make a complex data product look simple, trustworthy and human. I built the identity around the idea of the "Digital Human". The D doubles as a human silhouette, because behind every data record is a person. Deep navy and teal, colours people already connect with healthcare and security, make it feel credible at first glance. Greens add energy, and a rounded typeface keeps it human. (Patient data security isn't the easiest thing to make look friendly. That was the fun part.)