Restorative Wellness Solutions
Lead Magnet, Marketing Design
Industry: Health Education
The Problem
RWS runs a functional nutrition certification for qualified health professionals. They needed a lead magnet to grow their email list and bring in new students. But there was no real brand guide to work from. Just colours, fonts and a website. And when your audience is clinicians, looking inconsistent or unprofessional isn't an option.
The Solution
I turned what they had into a clean, calm layout that feels like RWS on every page. The content is dense, practical advice for practitioners, so the design does the heavy lifting: numbered sections, headings you can skim, warm photography and plenty of white space. (Clinicians are busy. Nobody's reading a wall of text between appointments.)
The Result
The lead magnet went live and did exactly what it was designed to do. RWS grew their email list and signed up new clients, with a guide that reflected the quality of their certification and gave readers a reason to trust them before they'd spent a cent.