Hi, I'm Natalie. 

I almost became a fashion designer. One semester in, I knew it wasn't right. So I looked into graphic design, honestly because it sounded cool, and fell completely in love with it. That was over 10 years ago.

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Today I specialise in branding and marketing design for health, wellness and travel brands, helping them create consistent, professional design so they can finally stand out and connect to their audience.

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I'm Australian, based in Tel Aviv, and work with brands all over the world. Growing up between two very different cultures and working globally has given me a visual perspective that crosses markets and audiences. I don't design for one aesthetic. I design for brands that want to connect with people, wherever they are.

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When I take on a project, I really take it on. I go deep, listen carefully, and think about your brand the way you think about your brand. I'm patient, I don't rush the process, and I don't disappear once the brief is handed over.

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Most of the brands I work with reach me at a similar moment - their design has started to feel inconsistent, and their visuals don't yet reflect the quality of what they deliver. That's exactly where I come in.

If something here feels familiar, let's talk.