Hi, I'm Natalie.

I'm a freelance graphic designer specialising in branding and marketing design for growing wellness and travel brands. I help brands create consistent, professional design so they can finally stand out and connect to their audience.
 

Brands I work with include nutrition and supplements, mental health and wellness apps, health tech, spiritual and yoga brands, luxury and adventure travel, travel education, travel tech and more.
 

If your designs aren't consistent, design keeps falling to the bottom of the list, or your visuals don't yet reflect the quality of what you deliver, that's exactly where I come in. I got into this work because I care about the brands I work with. Wellness and travel are industries built around making a difference in people's lives, and that's exactly the kind of work I want to be part of. Every brand has a voice and a vibe, and my job is to make sure it comes through clearly in everything they put out into the world. 

With over 10 years of experience, I've worked with brands like Goli Nutrition, Go Overseas, Enchanted Adventures and Tortuga — helping them refine their visual identity and show up with clarity and confidence. I work with a small number of clients at a time, so every project gets my full attention.
 

I grew up in Perth, Western Australia and have been based in Tel Aviv, Israel for the past few years, working with clients across the globe. Experiencing different cultures and landscapes shapes how I approach every project — with curiosity, warmth and a fresh perspective.